Monday, November 21, 2005

Mad Dogs & Englishmen

What's it: A creative hot shop, once upon a time.
Founded by: Nick Cohen in 1991.
Inspiration behind name: Prolly, the Noel Coward song.
Trivia you don't know: The hot shop is no more. A spinoff from Mad Dogs is curiously named Mad Injection.

Saturday, November 19, 2005

Tequila Mockingbird

What's it: A tequila bar and mexican restaurant in Connecticut.
Website: Go here.
Why I like this name: It's a nice tweak of 'To Kill a Mocking Bird'.

Death Cigarettes

Owned by: Enlightened Tobacco Company. Founded by maverick marketer BJ Cunningham.
USP: The Honest Smoke.
Logic behind their product: DEATH is a responsible way to market a legally available consumer product which kills people when used exactly as intended.
What they state in their pack: Smoking does not make you stylish, sexy or sophisticated. It kills you.
Their official spiel: We are not selling a pack of lies. We are selling a pack of cigarettes.
What their pack looks like: Look here.

Tsunami Chicken Burger

Owned by: Mugg & Bean, a South African Chain of restaurants.
Logic behind the name: "We named it 'tsunami' because the burger is big and powerful".
Irony: They hit upon this name 3 months before the tsunami disaster.


Claim to fame: Largest chain of convenient stores. Over 28,000 stores located in 20 countries.
Created in: 1946.
Was originally called: Speedee-Mart.
Logic behind the name: Initially, these stores used to be open from 7 am to 11 pm.
Trademark trivia: The 'n' in the brand name is always written in lower case. As in 7 ELEVEn.
Why I like it: It's catchy. And it's a very un-mart name.

Jesus Jeans

Created in: The 1960s by Maglificio Calzificio Torinese.
Became famous in: 1973 when Olivero Toscani shot the ass ads with the line - "He who loves me follows me".
Now owned by: BasicNet, the Italian company that's renowned for its innovative logistics model.
Trademark registered in: Belgium, Netherlands, Luxemborg, Austria, France, Italy and Spain.
Trademark rejected by: Germany, China, Switzerland, Hungary, UK and Ireland.
Reason cited: Morally offensive name.
Why I like it: Ballsy name.
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