Jesus Jeans
Created in: The 1960s by Maglificio Calzificio Torinese.
Became famous in: 1973 when Olivero Toscani shot the ass ads with the line - "He who loves me follows me".
Now owned by: BasicNet, the Italian company that's renowned for its innovative logistics model.
Trademark registered in: Belgium, Netherlands, Luxemborg, Austria, France, Italy and Spain.
Trademark rejected by: Germany, China, Switzerland, Hungary, UK and Ireland.
Reason cited: Morally offensive name.
Website: www.jesusjeans.com
Why I like it: Ballsy name.
Became famous in: 1973 when Olivero Toscani shot the ass ads with the line - "He who loves me follows me".
Now owned by: BasicNet, the Italian company that's renowned for its innovative logistics model.
Trademark registered in: Belgium, Netherlands, Luxemborg, Austria, France, Italy and Spain.
Trademark rejected by: Germany, China, Switzerland, Hungary, UK and Ireland.
Reason cited: Morally offensive name.
Website: www.jesusjeans.com
Why I like it: Ballsy name.
posted by anantha at 2:58 AM
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