Saturday, November 19, 2005

Death Cigarettes

Owned by: Enlightened Tobacco Company. Founded by maverick marketer BJ Cunningham.
USP: The Honest Smoke.
Logic behind their product: DEATH is a responsible way to market a legally available consumer product which kills people when used exactly as intended.
What they state in their pack: Smoking does not make you stylish, sexy or sophisticated. It kills you.
Their official spiel: We are not selling a pack of lies. We are selling a pack of cigarettes.
What their pack looks like: Look here.


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